Esperienza Track Day at the Dubai Autodrome

Lamborghini Dubai recently hosted its most anticipated and immersive event of the year — the Esperienza Track Day at the Dubai Autodrome. Bringing together the passionate Lamborghini owners community, the exclusive event offered customers the opportunity to experience the full potential of their Lamborghinis in a controlled, high-performance environment, while enjoying a day filled with luxury, excitement, and unforgettable moments. 

The event began in the afternoon and was divided into two driving sessions – one in daylight and the other under the thrilling atmosphere of night racing. Before heading to the track, participants were taken through a detailed briefing by official Squadra Corse test drivers. These experts, who also acted as track marshals throughout the day, covered safety guidelines, track rules, and driving techniques to ensure every guest enjoyed the experience to the fullest.

As the sound of roaring Lamborghini’s echoed across the circuit, Lamborghini customers navigated the challenging corners and straights with power and precision. Off the track, guests were invited to test drive the all-new Urus SE, experiencing its hybrid performance on a dedicated course while others hit the racetrack.

Beyond the driving thrill, the Esperienza event was designed as a full luxury lifestyle experience. The paddock area featured interactive engagement zones with racing simulators, Batak Pro reflex challenges, and foosball tables. Lamborghini's esteemed partners added further excitement: Roger Dubuis offered guests a hands-on experience to build and customise their own timepieces, while Tod’s presented a curated range of accessories and even personalised select items for customers live at the venue. Ducati also showcased its limited-run 63 Edition bike, drawing admiration from performance enthusiasts.

Guests explored the Accessori Originali, Bridgestone Potenza and the Ad Personam display wall, getting inspired by the endless possibilities for personalising their Lamborghinis.

To complement the adrenaline of the track, guests enjoyed delicious burgers from Pickl and authentic Italian gelato, creating the perfect blend of speed and indulgence.

As a festive surprise, Santa Claus made a grand entrance in a one-of-a-kind Huracán Sterrato, spreading cheer among families and delighting children with photo opportunities and playful moments.

From start to finish, the Esperienza Dubai event delivered an extraordinary day of excitement, luxury, and connection. Guests left not only thrilled by the drive but also requesting that Lamborghini host this unforgettable track experience again soon.